Who Do Men Say I Am?

Attending the National Association of Broadcasters Convention in Las Vegas this week has been an out of this world experience. It has been so because it is an industry I have never seen up close and personal. I am here so I can begin to work with our media group here at our Napa Church. Being one of the first 25 in line for a book signing, I rec'd a free copy of, Branding Faith. The author basically invites nonprofits to ask the question, "When people think of us, what comes to their mind?" This echoes the question of Jesus to his disciples. His website gives background to what he is all about. What I love about his approach is his willingness to engage the media culture with a mindfulness that doesn't simply abandon it to hell. He is as equally critical about our own Christian media subculture as he is about nonChristian subculture. A conference with 115,00o people in attendance is a reminder about a whole other world most of us in local churches ignore. We may enjoy (or berate) the products they create. One final interesting note: The whole conference in its opening session opened with...a word of prayer. Who would've thunk?